Retail is the largest private employer in the United States. Retail, directly and indirectly, supports 42 million jobs, provides $1.6 trillion in labor income and contributes $2.6 trillion annually to U.S. GDP. What’s more, an overwhelming majority of retail businesses (99%) employ fewer than 50 people. In fact, these retailers provide 40 percent – or 11.5 million – of the 29 million jobs in retail. This sounds like something we should fight for with our best abilities. This sounds like the story of American enterprise. So we decided to build digital solutions that supported real-world physical retail and using mobile phones provides tools that allowed retail stores to “fight out of their stores”. We also started using the hashtag #fightoutofyourstores to tag our original content!
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