Online wine sales, even with all the friction around shipping, continue to grow at an extraordinary rate. According to ShipCompliant’s latest Direct-to-Consumer Wine Shipping Report more than 5.78M cases of wine was shipped in 2017, a 15% increase from the previous year. Sales rose at the same pace to almost $3B as well. The DtC category now represents 10% of all domestic retail wine sales.
The growth of DtC wine has been incredible by all accounts, but we’re seeing tremendous e-commerce growth in all categories. Amazon recently announced that it has over 100 million Amazon Prime Subscribers. In 2017 Amazon had net sales of $177.9B which was a 31% from the previous year.
Leading E-Commerce Businesses Innovate the Delivery Experience
Amazon’s relentless pursuit to give their shoppers the most delivery options has been well documented. You can opt to have your orders sent to their network of lockers, to campus pick up points through the country and now even the trunk of your car. Other online merchants have noticed too, and it’s not just Amazon that is offering more options.
Wal-mart is slowing down their pace of building new stores and instead focused on creating more options for customers to pick up their orders. More than 1,000 stores will be outfitted with grocery pick up stations in the coming years. That is in addition to adding Mobile Express Return stations and additional pick up towers for e-commerce orders.
It’s not just multi-billion dollar organizations that recognize the importance of alternative delivery options. Online outdoor retailer EVO.com has built a network of pick up points they call “La Familia” to receive and hold their customers’ online orders.
Missed Deliveries & Wine Club Abandonment Plague Online Wine Sellers
Today wine merchants require their customers to take extra steps to ensure a successful delivery of their temperature-sensitive, expensive and adult signature required wine delivery. Shipping issues are a top reason for wine club cancellation, cart abandonment & customer service inquiries.
To combat the difficulties and inconvenience of home-delivery wine sellers often recommend that their customers use a business address or redirect the package once it’s out for delivery. This is not customer-friendly and leaves money on the table.
Often times customers will redirect their delivery to a commercial address after fulfillment. The merchant has paid for expensive residential delivery and yet the customer preferred the wine delivered to a business address. If merchants give their customers an easy to use option to select a hold location at checkout they will save by converting residential deliveries to a commercial delivery.
Customers Will Choose Hold Locations When Offered at Checkout
Packyge provides customers with hold location options at online checkout without interfering with any order and fulfillment processes. By offering hold locations right at checkout wine sellers eliminate a lot o hassles and expense of wine deliveries.
- No more having to ship wine to their work
- No more missed delivery attempts
- No more redirects after fulfillment
- No more paying for residential delivery and delivering to a business address
- No more cart or club abandonment because there is a lack of shipping options
With almost 1,000 locations and growing each day, we have your customer base covered.
Wine merchants do not change any aspect of their current fulfillment process. A checkout page API presents the locations to your customers. When your customer selects a Packyge hold location at checkout merchants will fulfill and ship the order the same exact way they always have. Except now they will be saving on shipping costs and customers have peace of mind.
No monthly fees and a pay-for-performance model means wine sellers can offer hold locations at checkout for NO COST.
Start saving on your shipping costs, increase cart conversions and decrease customer service calls.